Shopping locally helps create the identity of your community. A town filled with unique and vibrant shops will create a more appealing aesthetic that is not only great for the locals but for tourists, too. Small businesses are known to play a significant role in supporting local community charities and causes. It is clear that local businesses benefit from a strong community; therefore the owners tend to be more engaged members of the community themselves.
Small businesses donate 250% more than large businesses to local nonprofits and community causes, creating a positive cycle of giving back locally. You will also find unique gifts that cannot be found elsewhere. Ola Chica is one of Santa Cruz’s original female owned surf companies and supports local nonprofits, hosts events and sponsors local athletes.